Marketing Watercolor Prints

By Mary Ann Boysen

Marketing watercolor prints required a lot of trial and error for me. Hopefully, I can share a few pointers that you'll find valuable. Sometimes the passion for art often clouds our common sense. This doesn't necessarily relate to Giclee printing techniques I describe in another article.

The most effective marketing I ever did was to put the image in the newspaper with an article that said that this image would be going to press. I would then list a pre-press price which was somewhat less expensive that the projected retail cost. If you get enough orders (paid in full) before printing, then your printing bill will be paid in full and the rest will be gravy. After that, you can easily place them in galleries that accept prints and their commission won’t hurt so much.

Now that most newspapers are computerized, it is easy to send an image via email, using their specifications for size and density. I manage the publicity for numerous groups and never have to lick a stamp anymore. All is done via the internet!

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I have found one of the nicest ways to market prints is at outdoor art fairs. I display the originals on an upright display panel, but the prints are ...

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