Using Site Build It
To Take Art To The Next Level
I've found over the years that many Artists are so motivated by their passion, art, that they don't focus enough on the business. More specifically, how to market themselves. I've run an art related business, mostly framing and self-promotion. But, there were never enough hours in the day for me to do everything I needed to do and still paint!
And now that I have a website that is attracting attention, I'm being asked by many how an Artist like me was able to put it all together? After all, having a successful website requires a lot of technical detail.
I've had a website since 1995 and I got enough traffic that I felt like it was successful. But, for the past few years my son has been pushing me to build a real business on the web. I didn't feel that I had enough energy to start another business but he persisted; telling me that he had the perfect solution and that he had had great success with it over the past 5 years. Mind you, my son is a programmer, so I took what he said with a grain of salt. Of course it was easy for him....
An Unexpected Solution
The reason I'm writing this article is that I finally gave in when he purchased my new website for me (he got tired of waiting for me). I quickly found this to be a practical solution for people who want to build a successful online business without getting lost in a sea of technical details. I'll explain the details in a moment.
My son told me about a successful entrepreneur named Ken Evoy who founded an interesting business called Site Build It!, a fascinating service that helps people build income-generating web sites. They provide complete hosting as well as an extensive suite of tools to help you build traffic and generate meaningful income.
Well... Ken and my son must have similar business philosophies because he's been talking about him for years. He says that Ken is really passionate about helping people build businesses online, and he found a way to succeed in turning into a system that anyone can use to succeed online. Ken realized early on that the technological complexity required to build a successful online business is just way too high for most people. That's me!
"My photography website is producing so much work offline it is stopping me from
building more sites (which is what I want to do). I have started another which
is also starting to take off, and now "work is really getting in the way of
work." The beauty about everything I am currently doing, and plan to do for the
next few years, is that my efforts will create passive and residual income. I am
creating a pension that I can actually pass down to my kids. How many people
have one of those?"
At first he tried to teach people how to do it -- even writing a book on the subject (it sold over 100,000 copies, so he knew what he was doing). Unfortunately, no matter how clearly you explain it, it's just really hard for people to grasp the details, so they always screw it up. But instead of trying to teach people how to handle every little technical detail, Ken decided to build a service that would do it for them, automating as much as of the process as humanly possible. Ten years later Ken's vision is a huge success, with thousands of "raving fan" customers who've built real income-generating websites via Site Build It!
Ken is an incredibly hands-on entrepreneur with a rare level of dedication to his customers. He's extremely active in the Site Build It! members-only forums, with more than 4,700 posts of his own. Ken makes a tremendous personal effort to help people succeed, and from talking to him myself, I could tell that his interest in people is authentic. Ken isn't alone though -- there are lots of highly active members in their forums who are passionate about helping each other. This definitely isn't a take-your-money-and-run operation.
How to Build a Profitable Online Business
Site Build It! is designed around a simple formula, which they refer to as CTPM. This stands for Content -> Traffic -> Presell -> Monetize.
When done correctly this "content is king" approach can generate tons of traffic, in my case thousands of visitors per month after only a few months (and growing quickly!). Preselling is the process of building a relationship with visitors, which essentially means treating visitors like human beings instead of sales targets. People visit this site hoping to learn about watercolor painting, so that's what I focus on providing. The final monetization step occurs when people click on ads or buy affiliated products that happen to be of interest to them. I may even offer some of my paintings at some point.
The major limiting step in this formula is building traffic. If you can't build decent traffic, you won't succeed. But the overall formula is sound, and it works if you do it correctly. It just happens to be very difficult for human beings to apply it without screwing it up. The advantage of Site Build It! is that it provides technical solutions to help reduce your chances of making mistakes. Where it cannot provide a technical solution, it provides clear instructions and education to help you succeed.
"Fire your web designer immediately. Buy SBI! instead and give it to the
smartest person in your company, and watch for the results to come. Or if the
web designer is crying under your door or has a large family to support, give
him the book, ask him to learn SBI! and use it to its fullest potential." :)
Even with Site Build It!, there's still no guarantee of success. This isn't a get-rich-quick scheme. It will still take commitment and effort to build a successful online business. But this robust suite of tools will definitely put the odds of success in your favor. You don't have to become a technology expert to earn enough to quit your day job.
The key benefit of Site Build It! is that it provides tools, guidance, and coaching to help you stay focused on the correct actions. This begins with providing easy-to-use research tools to help you figure out what kind of site to create in the first place. A lot of people fail because they create sites that were doomed from the very beginning. It really saddens me when I hear of people that are still getting no traffic even after writing 100+ articles or putting up 100's of paintings. I don't like telling people that they made their biggest mistake before the site was even launched by choosing a topic with virtually no demand... or one that's oversaturated with entrenched competition. I made that mistake on my first site when I thought people would search for ME! Site Build It! can help you avoid soul-crushing problems like this.
Why Use Site Build It?
If you already run a successful online business that generates thousands of dollars a month in income for you, you don't necessarily need Site Build It! But if that's your situation, I highly recommend you join their affiliate program, which will give you an extra passive income stream. (To learn more about their affiliate program, scroll to the bottom of this page, or visit their Affiliate Center directly.)
However, if you're new to online business, or if you've tried and failed, or if you're stuck trying to build traffic and generate income, then you should definitely take a look at Site Build It! Most of your businesses are offline, and Site Build It! is very powerful at taking it to the next level
With Site Build It! you don't have to build your web pages from scratch using HTML and CSS. They provide point-and-click tools and templates to generate your pages quickly and easily, including images. This allows you to focus on writing your content instead of wrestling with the underlying technology. Of course, if you're already comfortable with tools like Dreamweaver, Photoshop, and Flash, knock yourself out. Site Build It! is compatible with other HTML editors, so you're always free to fall back on your own tools if that's your preference. This gives you maximum flexibility to create the look and feel you want.
All the Tools, Training, and Support You Need to Build Your Own Income-Generating Website
Site Build It! includes an extensive suite of tools to help you build a successful online business every step of the way, including:
Seriously, this is only a small fraction of the tools they include. Many functions are completely automated, and some tools work for you in the background even when you aren't aware of them. For example, if you update a page on your website, Site Build It! will automatically regenerate your Google and Yahoo sitemaps. If you don't know what a sitemap is, with Site Build It! you don't even need to worry about it. The technology will handle it for you. This means you can focus on creating content instead of worry about getting all the technical details right. Site Build It! will even suggest new topics you should write about to increase your traffic, based on its analysis of your current search traffic patterns.
Site Build It! provides unlimited customer support as well as private discussion forums where thousands of members share tips and advice. I use their forums myself and see a lot of enthusiastic members helping each other. It's an extremely active community with hundreds of thousands of posts. They also have a team of moderators and in-house editorial staff who glean the best pearls from their forums and turn them into articles -- on everything from brainstorming to monetizing.
Their near weekly newsletter keeps you up to date on the current best practices as well as additions and updates to their "Info HQ" knowledge base. They track what's happening in the world of e-business (over 100 feeds, blogs, e-zines), so you don't have to. This makes it easy for you to focus on your business without worrying that you're missing important opportunities.
Site Build It! is basically an all-in-one solution for building a successful online business. They continue to add new tools and refine their existing tools to keep the service state-of-the-art.
I encourage you to look into Site Build It! to see if it makes sense for you. I recommend you start with the Site Build It! home page, watch the 2-1/2 minute video there, and follow whichever links interest you. The 30-minute video tour is a must -- it will really clarify everything for you. The video tour starts out mostly motivational in tone (i.e. benefits of working from home), but later on it dives into the details of how the tools and monetization strategies work, using real web sites as examples. I think you'll find it educational even if you have only a minor interest in making money online.
"Site Build It! changed my life. I know this sounds like a "cliche", even corny
to some, but it is perfectly true. I now devote all my time at being happy and
productive, with my wife, close by my side, making her own dreams come true. As
we sail in the sunset ... it keeps receding, while remaining just as
breathtaking. I am 61 years young, and having the time of my life!"
If you really want to do your homework, I suggest checking out some of the success story videos submitted by their customers as well as their in-depth case studies. If you have any questions about Site Build It!, you can submit them via the questions form, and you'll get an answer from a real Site Build It! owner/user.
Of course Site Build It! comes with a money-back guarantee, so there's no risk to try it for yourself. You can test drive it for 30 days and get a full refund if you don't like it. If you register a domain name through Site Build It!, you can even keep your new domain for free if you later decide to quit. That's a better than money-back guarantee, since you get a free domain name no matter what. Also, if you decide to quit after 30 days, you can get a pro-rated refund for the unused portion of your subscription... and of course still keep your new domain name too.
Become a Site Build It! Affiliate
Site Build It! has one of the most generous affiliate programs I've ever seen, so if you already have a website and are looking for new income sources, this one is very solid for several reasons. First, you continue to earn residual commissions when each referral you generate renews their annual subscription, so the earnings are ongoing. Secondly, Site Build It! has a two-tier affiliate program, meaning that you also earn commissions on sales generated by affiliates you refer. Thirdly, unlike some stingy programs, they have an extremely robust tracking system to make sure you're fairly credited for your referrals. And fourthly, they support their affiliates with their 5 Pillar Club newsletter, detailed tracking tools, ad generators, members-only forums, and more. These people are serious about seeing their affiliates succeed.
I've seen generous affiliate programs before, but they've usually been for lousy products and overpriced e-books I could never recommend. Site Build It! not only has a great affiliate program, but they back it up with a truly valuable service that actually works for those who work it. I'd have no qualms about recommending Site Build It! to my own family members. I joined their affiliate program myself because Site Build It! solves a key problem for me and many of my visitors. I finally have a place to refer people for the tools and practical education necessary to create their own online businesses.
You can become a Site Build It! affiliate even if you never purchase a Site Build It! subscription for yourself. This is great for people who already have a successful online business. And again, you also benefit from each new affiliate who joins from your affiliate links. Due to the generous commission structure, some affiliates earn more than $10,000 per month.
If you're interested in learning more about the Site Build It! affiliate program, visit their Affiliate Center, and check out the commission structure. It's free to sign-up as an affiliate.
If I had listened to my son earlier, it would have shaved years off my learning curve. I strongly recommend you look into Site Build It! if you want to successfully generate income online.
Mary Ann Boysen
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